Caesars Launches Mobile Horse Racing ADW App In Ohio And Florida

The app is the result of a partnership with NYRA Bets and gives access to parimutuel wagering at more than 250 tracks around the world.
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Caesars is launching its mobile app for horse racing in Ohio and Florida, the company announced Wednesday.

The Caesars Racebook app is live and available for download on iOS. It utilizes the NYRA Bets advance-deposit wagering (ADW) platform. This is to allow parimutuel wagering on horse races from more than 250 racetracks around the world.

At its meeting Wednesday, the Ohio Casino Control Commission announced the universal start date for mobile sports wagering. This will be January 1, as mandated by the new state law. Multiple jurisdictions, most recently Arizona and Canada’s Ontario Province, launched operators as a group.

In that scenario, any approved operator can go live on the designated launch day. After that, the OCCC will approve and launch operators as they are ready.

By launching its racebook, Caesars will gain brand awareness. Additionally, it will begin to expand its database with legal sports betting on the horizon. The company has market access through Scioto Downs, where it already operates a racino.

NYRA Bets is the official online wagering platform of the New York Racing Association. Caesars said it plans to add additional states throughout the year following the launches in Florida and Ohio. Advance-deposit wagering has already long been legal there.

App users eligible for Caesars Rewards

The app will allow horseplayers to wager on races at many of the top tracks. These include Belmont Park, Saratoga Race Course, Del Mar, Santa Anita Park, Keeneland, and all Caesars-operated tracks, such as Hoosier Park and Horseshoe Indianapolis, which are both in the Indianapolis area.

The company is offering a promotion in Ohio and Florida. Bettors there are eligible for a 100% first-deposit match up to $500.

Like users of the Caesars Sportsbook platform in states that already have mobile sports betting, Caesars Racebook users are eligible for loyalty rewards through Caesars Rewards.

Dan Shapiro, senior vice president and chief development officer of Caesars Digital said in a statement:

“The launch of Caesars Racebook is an important milestone as we continue to add wagering opportunities for our customers and livestreaming content for the first time.”

“Caesars Racebook is truly differentiated as the first horse racing advance deposit wagering app to include our award-winning Caesars Rewards loyalty program.”

Replays and betting tips included with the app

According to a press release sent out by the company, horse racing generated $12.2 billion in parimutuel wagering nationwide in 2021. Partnering with NYRA allows Caesars Racebook customers to access race replays, handicapping tips, and more via NYRA Bets.

“The new Caesars Racebook app, which utilizes the NYRA Bets interface and technology, will expand access to world-class horse racing now and in the future,” said Matt Feig, general manager of NYRA Bets.

Caesars has long been involved in horse racing. It plans to build and operate a Harrah’s racetrack and casino in Nebraska in the coming months, the company said.

Caesars and NYRA announced the partnership in March, giving NYRA two “white label” agreements involving NYRA Bets.

The company’s partnership with BetMGM is operational in Florida, Louisiana, and Ohio. White labels, which essentially allow for other brands to use a betting operator’s system and infrastructure under a different name, have been around the horse racing world for some time.

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