Countdown To Launch: BetJACK’s New Ad Stresses Its Local Knowledge

BetJACK will be among a big group of retail locations and digital platforms to go live on Jan. 1.

BetJACK rolled out a new commercial late last week aiming to leverage its position as the only sports betting app “developed in the state of Ohio for the state of Ohio.”

The ad features three fans in Ohio, each imitating the pre-game quirks of some of the biggest names in Ohio sports, and reinforces the idea that Ohioans should use a homegrown product for wagering.

“Ohio is not just a state — it’s a state of mind, a code of conduct, and a badge of honor. For our players, there’s an unapologetic hometown pride,” Adam Suliman, senior vice president of sports & digital gaming for JACK Entertainment. said via press release. “We’re thrilled betJACK is the only sportsbook app with real insight into the Buckeye State.”

Live sports betting is set to launch in Ohio on Jan. 1 after a year of preparation. The Ohio Casino Control Commission has already approved more than 20 digital platforms and retail locations for wagering, while the lottery is working to outfit more than 800 qualified businesses with wagering kiosks.

The BetJACK app is available for download through the App Store or via Google Play, and BetJACK has plans to launch those and its retail locations just after 12:01 a.m. on Jan. 1. The company owns two brick-and-mortar locations in Ohio — JACK Cleveland and JACK Thistledown — and has sportsbooks ready for action in both. The sportsbooks were part of a $100 million company-wide improvement plan.

Sign-ups and specials underway


Mobile sportsbooks have a variety of ways they’re trying to stand out from the crowd and attract new players eager to bet at the start of the new year.

Among the options for Ohioans, DraftKings is offering $200 in free bets plus five chances to win a $100,000 risk-free bet, bet365 is offering $100 in free bets plus an additional $200 in bonus credits with a bet of $1 or more on launch day, BetMGM is offering $200 in free bets with no deposit required for those who sign up pre-launch, Caesars is offering $100 in bet credits with a $20 deposit ahead of go-live, and FanDuel is offering a $100 pre-launch Ohio sportsbook promo plus three free months of NBA League Pass.

Other articles on OH Bets this week

Who could replace Fubo as Cleveland Cavaliers digital partner? 

Cavs impressive against the spread at home this season

OCCC fines Barstool, approves more operators

Browns, Bengals both favored by about a touchdown

In other news …

What states are next after Ohio launches? [NY Post]

Bars, restaurants, more ready to cash in with kiosks. [Record-Courier]

Peach Bowl preview and prediction. [FanSided]

Peach Bowl adds 2,000 seats after OSU tickets sell out in two days. [Fox 28]



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